11/18/11- Elelments of an effective lay out

The tool that is used in this article is informative, yet questionable in regards to a good ad. I think that all of the elements are equally important but I feel that a couple of them like balance and proportion are the same thing, just like unity, everyone knows a paper of any kind needs to flow and be easy to understand. All of the elements apply to my ad it is very well balanced and informative, and yet has that sense of seriousness, and urgency.